The brief
The Sardine Factory has served Monterey since 1968, in dining rooms full of period character. They needed chairs that matched that elegance and carried the restaurant’s own identity.
What we built
We started from our Louis XVI Accent Arm Dining Chair (S799A-8), finished the frames in gold and upholstered them in blue fabric. The restaurant’s emblem is embroidered on the outside back of every chair, so the brand reads from across the room.
Why it matters for hospitality
Embroidered logos and monograms turn standard seating into part of the brand. We can add them to dining chairs, banquettes and lounge pieces.